Bachelor of Arts/Bachelor of Business (Design and Marketing) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Arts/Bachelor of Business (Design and Marketing)

Program summary

Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2011 entry: OP-17 / Rank-65
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2011: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.

Highlights
  • Combine business and marketing skills with computer-based design expertise
  • Earn two degrees in only four years
  • Industry-based projects develop practical skills and build a portfolio

Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.

In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.

Career opportunities

Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Study Plan

This Study Plan is valid from Study Period 1, 2011.

For students who commenced study in this program prior to Study Period 1, 2011:

  • Find the Student Handbook for the semester in which you commenced.
  • Select the program in which you are enrolled.
  • Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.
Program requirements

In order to graduate you must:

  • Complete 4 required courses from the Faculty of Arts and Social Sciences, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the Faculty of Business, and 2 core courses.
  • Complete no more than 5 introductory level courses from the 14 required courses from the Faculty of Arts and Social Sciences.
  • Register your selected Majors and Minors with Student Administration.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • The 6 advanced courses from one of the design streams, plus DES101 and DES105 , will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Program structure


Core courses: (2)
Complete 2 core courses—ONE in your first semester and ONE in your second semester.

Select 2 core courses from:

CourseSemester of offerUnitsRequisites
COR109 Numerical Analysis
COR110 Mechatronic Design 1
COR111 Communications Engineering (Hardware and protocols)


Required introductory courses: (11)

CourseSemester of offerUnitsRequisites
BUS101 Engineering System Design
BUS102 Engineering Project Management
BUS103 Mechatronic Design 2
BUS104 Embedded System Design
BUS105 Engineering Research Methodology
BUS106 Engineering Project 1
BUS108 Engineering Project 2
DES101 Robotics and Autonomous Systems
DES104 Image Processing and Machine Vision
DES105 Communication and Thought
DES106 Innovation, Creativity and Entrepreneurship

Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105


Required advanced courses: (9)

CourseSemester of offerUnitsRequisites
BUS211 Environment, Technology and Sustainability
BUS320 Applied Research Methods
BUS301 Economics for Business
CMN251 Business Law and Ethics
MKG210 Management and Organisational Behaviour
MKG211 Marketing Theory and Practice
MKG220 Accounting for Business
MKG221 Introduction to Informatics
MKG321 Visual Literacy: Design Principles and Practice



Required advanced courses: (10)

Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.


Graphic Design:

CourseSemester of offerUnitsRequisites
DES211 Visual Worlds: An Introduction to Art and Design History
DES212 Introduction to Design
DES213 Typography
DES214 Strategic Management
DES215 Corporate Governance and Social Responsibility
DES216 Advanced Research Methods



e-Media:

CourseSemester of offerUnitsRequisites
DES221 International Communication
DES222 Consumer Behaviour
DES223 Services Marketing
DES224 Marketing Communication
DES225 Sport and Event Marketing
DES226 Marketing Research Project



3D Design:

CourseSemester of offerUnitsRequisites
DES231 Graphic Design A
DES232 Graphic Design B
DES233 Graphic Design C
DES234 Graphic Design D
DES235 Graphic Design E - Internship/Professional Project
DES236 Graphic Design F - Professional Portfolio


TOTAL UNITS 384

The University attempts to ensure this information is accurate and up-to-date. However, the University reserves the right to discontinue or vary program/course information at any time without notice.

Enquiries

How to apply

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Faculty of Business
Tel: +61 7 5430 1221
Email: businessinfo@usc.edu.au

Program Leader - Faculty of Arts and Social Sciences
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au

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