- Program summary
- Program overview
- Career opportunities
- Special features
- Credit transfer, recognition of prior learning and articulation
- Program structure
- Program requirements and notes
- Enquiries
Program summary
QTAC code: 011191
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BCompBasedDes
Degree type: undergraduate
Mode of study: on campus
Duration: 3 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
Recommended prior study: English
Commence: Semester 1 or Semester 2
USC program code: AR335
CRICOS code: 064651B
Program overview
In the 21st century, good design requires both visual literacy and creativity, along with a solid understanding and technical proficiency in the computer applications used to produce modern design work.
In this professionally-oriented program, you will undertake practical and theoretical studies in all facets of design, including Graphic Design, e-Media, and 3D Design (including modelling and animation). You will choose a major and a minor area of study from these three design streams, and will use industry-standard software to create a portfolio of creative work.
Introductory courses in the program focus on developing your understanding of visual design and practice through studies in visual literacy, digital photographic practice, art and design history, and typography. You will also undertake an advanced editing course, while elective courses will allow you to pursue study in advertising, public relations, journalism, communication studies, creative writing, marketing and other areas.
Classes consist of small workshop groups, and you will have 24 hour access to dedicated computing facilities with Macintosh and PC platforms. There are also opportunities to exhibit your work in the USC Gallery.
Career opportunities
Skills in computer-based design are relevant to a diverse range of careers in visual communication. Graduates may find employment in:
- 3D design
- advertising
- animation
- graphic design
- information visualisation
- interpretive design
- multimedia design/development
- packaging
- publishing
- visual communication
- web design/development
Special features
- up-to-date computer laboratories and in-house colour printing facilities
- small class sizes taught by industry professionals
- opportunities to exhibit works in the USC Gallery
Program structure
Core courses
Select 2 courses from:
COR109 Environment, Technology and Sustainability
COR110 Applied Research Methods
COR111 Economics for Business
Introductory courses
CMN102 Business Law and Ethics
DES101 Management and Organisational Behaviour
DES102 Marketing Theory and Practice
DES103 Accounting for Business
DES104 Introduction to Informatics
DES105 Strategic Management
DES106 Corporate Governance and Social Responsibility
Advanced courses
CMN213 Communication and Thought
Plus select 6 advanced courses from 1 of the following streams for a major and 4 advanced courses from a second stream for a minor:
Graphic design:
DES211 Innovation, Creativity and Entrepreneurship
DES212 Environment, Technology and Sustainability
DES213 Applied Research Methods
DES214 Economics for Business
DES215 Business Law and Ethics
DES216 Management and Organisational Behaviour
e-Media:
DES221 Accounting for Business
DES222 Introduction to Informatics
DES223 Strategic Management
DES224 Corporate Governance and Social Responsibility
DES225 Marketing Theory and Practice
DES226 Consumer Behaviour
3D design:
DES231 Services Marketing
DES232 Marketing Communication
DES233 Advanced Research Methods
DES234 Marketing Research Project
DES235 International Marketing
DES236 Global e-Business
Electives courses
Select 4 elective courses. It is recommended that students consider selecting courses from 1 of the following areas: Advertising, Communication Studies, Public Relations.
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- The 6 advanced courses from 1 of the above streams, plus DES101 and DES105 , will constitute a major in that stream. The 4 advanced courses from 1 of the above streams will constitute a minor in that stream.
- Students can convert their chosen minor into a second major by taking 2 further advanced DES courses in that stream.
- No more than 10 introductory level courses are to be completed, including core courses.
- No courses may be counted towards more than 1 major or minor.
- Required introductory courses may count towards some majors and minors.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- International students need to refer to the English language requirements.
- Only a full-time study option is available to international students.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Program Leader
Debra Livingston
Tel: +61 7 5430 1252
Email: dlivings@usc.edu.au
* Subject to final approval