- Program summary
- Program overview
- Professional recognition
- Career opportunities
- Special features
- Credit transfer, recognition of prior learning and articulation
- Program structure
- Program requirements and notes
- Enquiries
Program summary
QTAC code: 016101
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BA/BBus
Degree type: undergraduate
Mode of study: on campus
Duration: 4 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: AB303
CRICOS code: 057532A
Program overview
The Bachelor of Arts/Bachelor of Business (Design and Marketing) gives you the opportunity to combine advanced skills in computer-based design with a major in marketing.
In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies, and to analyse buying patterns and market potential. An emphasis on relationship marketing recognises an emerging Australian trend, while a series of business foundation courses build your general business knowledge.
In the design portion of the program, you will have the choice of three streams of study—Graphic Design, e-Media Design or 3D Design. Each provides the creative, conceptual and technical skills for a well-rounded career base. You will also have the opportunity to develop a professional-quality portfolio of work.
You will earn two degrees in a shorter amount of time than if you were to study the programs separately, and will receive two testamurs (degree certificates) on completion.
Professional recognition
This program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.
Career opportunities
Depending on their area of specialisation, graduates may secure employment in:
- 3D design
- advertising
- animation
- corporate communication
- graphic design
- information visualisation
- interpretive design
- market research
- marketing consultancy
- multimedia design/development
- packaging
- project management
- publishing
- visual communication
- web design/development
Special features
- combines business and marketing skills with advanced design expertise
- qualifies students to receive the Certificate in Market Research of the Australian Market Research and Social Research Society (AMSRS)
- earn two degrees in four years of full-time study
Program structure
Core courses
Select 2 courses from:
COR109
COR110
COR111
Faculty of Arts and Social Sciences courses
Introductory courses
4 required courses:
DES101
DES104
DES105
DES106
Advanced courses
Select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:
Graphic design:
DES211
DES212
DES213
DES214
DES215
DES216
e-Media:
DES221
DES222
DES223
DES224
DES225
DES226
3D design:
DES231
DES232
DES233
DES234
DES235
DES236
Faculty of Business courses
9 required courses:
BUS101
BUS102
BUS103
BUS104
BUS105
BUS106
BUS108
BUS211
BUS320
Advanced courses
7 required courses in Marketing:
MKG210
MKG211
MKG220
MKG221
MKG301
MKG321
CMN251 (which will be recognised as a component of the Marketing major in lieu of IBS310 )
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- No course may be counted towards more than one major or minor.
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
- International students need to refer to the University's English language proficiency requirements.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
* Subject to final approval