- Program summary
- Program overview
- Professional recognition
- Career opportunities
- Special features
- Credit transfer, recognition of prior learning and articulation
- Program structure
- Program requirements and notes
- Enquiries
Program summary
QTAC code: 016101
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BA/BBus
Degree type: undergraduate
Mode of study: on campus
Duration: 4 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: AB303
CRICOS code: 057532A
Program overview
The Bachelor of Arts/Bachelor of Business (Design and Marketing) gives you the opportunity to combine advanced skills in computer-based design with a major in marketing.
In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies, and to analyse buying patterns and market potential. An emphasis on relationship marketing recognises an emerging Australian trend, while a series of business foundation courses build your general business knowledge.
In the design portion of the program, you will have the choice of three streams of study—Graphic Design, e-Media Design or 3D Design. Each provides the creative, conceptual and technical skills for a well-rounded career base. You will also have the opportunity to develop a professional-quality portfolio of work.
You will earn two degrees in a shorter amount of time than if you were to study the programs separately, and will receive two testamurs (degree certificates) on completion.
Professional recognition
This program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.
Career opportunities
Depending on their area of specialisation, graduates may secure employment in:
- 3D design
- advertising
- animation
- corporate communication
- graphic design
- information visualisation
- interpretive design
- market research
- marketing consultancy
- multimedia design/development
- packaging
- project management
- publishing
- visual communication
- web design/development
Special features
- combines business and marketing skills with advanced design expertise
- qualifies students to receive the Certificate in Market Research of the Australian Market Research and Social Research Society (AMSRS)
- earn two degrees in four years of full-time study
Program structure
Core courses
Select 2 courses from:
COR109 Industry Research Project (Journalism)
COR110 Communication and Thought
COR111 Innovation, Creativity and Entrepreneurship
Faculty of Arts and Social Sciences courses
Introductory courses
4 required courses:
DES101 Environment, Technology and Sustainability
DES104 Visual Literacy: Design Principles and Practice
DES105 Visual Worlds: An Introduction to Art and Design History
DES106 Introduction to Design
Advanced courses
Select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:
Graphic design:
DES211 Typography
DES212 Graphic Design A
DES213 Graphic Design B
DES214 Graphic Design C
DES215 Graphic Design D
DES216 Graphic Design E - Internship/Professional Project
e-Media:
DES221 Graphic Design F - Professional Portfolio
DES222 e-Media A
DES223 e-Media B
DES224 e-Media C
DES225 e-Media D
DES226 e-media E - Internship/Professional Project
3D design:
DES231 e-Media F - Professional Portfolio
DES232 3D Design A
DES233 3D Design B
DES234 3D Design C
DES235 3D Design D
DES236 3D Design E - Internship/Professional Project
Faculty of Business courses
9 required courses:
BUS101 3D Design F - Professional Portfolio
BUS102 Applied Research Methods
BUS103 Economics for Business
BUS104 Business Law and Ethics
BUS105 Management and Organisational Behaviour
BUS106 Marketing Theory and Practice
BUS108 Accounting for Business
BUS211 Introduction to Informatics
BUS320 Strategic Management
Advanced courses
7 required courses in Marketing:
MKG210 Corporate Governance and Social Responsibility
MKG211 Consumer Behaviour
MKG220 Services Marketing
MKG221 Marketing Communication
MKG301 Sport and Event Marketing
MKG321 Advanced Research Methods (Marketing)
CMN251 Marketing Research Project(which will be recognised as a component of the Marketing major in lieu of IBS310 International Communication)
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- No course may be counted towards more than one major or minor.
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
- International students need to refer to the University's English language proficiency requirements.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
* Subject to final approval