Graduate Certificate in Public Relations | UniSC | University of the Sunshine Coast, Queensland, Australia

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Graduate Certificate in Public Relations

Program summary

Program title: Graduate Certificate in Public Relations
Award abbreviation: GCPR
Degree type: coursework
Mode of study: on campus
Duration: 6 months minimum full time, 2 years maximum part-time
Commence: Semester 1 or Semester 2
Fee type 2010: postgraduate coursework places, international fee-paying places
Total courses: 4
USC program code: AR513
CRICOS code: 065371B

Program overview

The Graduate Certificate in Public Relations provides students with the theoretical understanding and practical skills required to succeed in the competitive field of public relations. Students will learn the theoretical framework for reputation management - assisting organisations or individuals to develop and maintain beneficial relationships with clients, media, government and other stakeholders, whether as part of an ongoing program, a specific campaign, or a crisis response. 

This program offers students an opportunity to acquire skills and conceptual understandings in contemporary public relations. Interpersonal skills involving negotiation and the capacity to gain cooperation are an essential foundation for advanced technical and strategic skills in public relations. These include written and oral communication, the design and management of large-scale events, and an understanding of the media industries.

This program is designed for those who have already completed an undergraduate degree or its equivalent in an area different from public relations. It is intended to provide studies in public relations equivalent to those available within the higher levels of a Bachelor degree.

Admission requirements

A student entering the Graduate Certificate in Public Relations program will be required to hold a Bachelor degree from a recognised higher education institution in a discipline other than Public Relations. Entry by non-graduates who have extensive relevant industry experience may be considered on a case-by-case basis by the Dean, Faculty of Arts and Social Sciences. 

Program structure

2 required courses:
CMN120 Introduction to Contemporary Global Media and Communication
CMN231 Communication Campaign Planning

Plus select 2 courses from:
CMN213
CMN216
CMN218
CMN226 Creative and Interactive Advertising
CMN229
CMN235
CMN243 #
CMN248
CMN273 #

Program requirements and notes

  • Students are required to successfully complete 4 courses as specified in the Graduate Certificate in Public Relations program structure.
  • Refer to the Academic Rules for further information.
  • International students need to refer to University's English language proficiency requirements.
  • Only a full-time study option is available to international students.

Enquiries

How to apply

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Program Leader
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au

# Students are required to seek approval from the Faculty of Arts and Social Sciences prior to enrolling in this course.

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