Bachelor of Business (Tourism, Leisure and Events Management) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Tourism, Leisure and Events Management)

Program summary

QTAC code: 012061
OP/Rank for 2009 entry: OP-18/ Rank-64
Award abbreviation: BBus(TourLeis&EventMgt)
Duration: 3 years full-time or equivalent part-time
Fee type 2009: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2, 2009
CRICOS code: 066415J

Program overview

The tourism, leisure and events industries employ thousands of people in a diverse range of roles, both within Australia and overseas. The University’s location in a popular tourist destination allows you to gain practical industry experience while learning the theory required for career success.

Courses are designed to link with the local tourism and leisure industry through guest speakers, field trips and other industry-focused activities. You will also have the opportunity to undertake a semester of practical experience within a tourism, leisure or events organisation. This internship has often led to employment opportunities for students and graduates.

Courses in the program have a focus on the delivery of services in a socially, environmentally and economically sustainable manner. You will gain an understanding of the needs and motivations of people—and of what they seek to do with their leisure time—and will learn how to develop and manage businesses that conceptualise, develop and deliver interesting and innovative experiences for clients.

You will also develop skills in the allied areas of communication, creativity and inter-cultural understanding, while courses in strategic and human resource management will enable you to understand how organisations function ‘behind the scenes’.

Courses in marketing or sport and event marketing explore the various facets of promotion, communication and sales. Advanced elective courses can be chosen from any faculty, and may include a four-course minor.

You can apply to undertake first-year courses in this program at the USC Noosa Centre. Please note that the option to study at Noosa is not available to international students.

Professional recognition

Students and graduates can apply to the Australian Tourism Research Institute, the Pacific Area Travel Association, the Tourism Association of Australia and the Council on Hotel, Restaurant and Institutional Education.

Career opportunities

Graduates have applied their skills to careers in all aspects of the tourism, leisure and events industries. You may obtain employment in:

  • tour operations
  • accommodation management
  • destination management
  • marketing and public relations
  • visitor services and interpretation
  • sports facility management
  • festivals/events coordination
  • attraction/park management
  • facilities management
  • leisure centre management
  • leisure and recreation activities

Special features

  • course content is designed to meet the needs of industry
  • opportunities for practical experience—many students have obtained employment through internships with local businesses

Program structure

Core courses

Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Business foundation courses

9 required courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Marketing Theory and Practice
BUS106 Introductory Accounting
BUS108 Introduction to ICT
BUS211 Strategic Management
BUS320 Corporate Governance and Social Responsibility

Tourism, Leisure and Event Management major courses

8 required courses:
BUS105 Marketing Theory and Practice
TSM210 Introduction to Tourism, Leisure and Events
TSM211 Tourism, Leisure and Special Interests
TSM221 Policy and Planning for Tourism and Leisure
TSM222 Ecotourism: A Sustainable Option?
TSM232 Event Management
TSM312 Sustainable Tourism, Leisure and Event Management
TSM313 Technology and Innovation in Tourism, Leisure and Events

Elective courses

Select 6 advanced courses, which may comprise a 4 course minor and 2 electives, or 6 electives (up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education).

Course substitution: the GO (Global Opportunities) Program

As part of their USC program, students may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program requirements and notes

  1. All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
  2. Refer to the Academic Rules.
  3. Refer to explanation of terms.
  4. Refer to the recommended enrolment patterns.
  5. Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
  6. International students need to refer to the English language requirements.
  7. Only a full-time study option is available to international students.

How to apply

Apply for an undergraduate program.

Enquiries

The Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

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