• Program summary
• Program overview
• Professional recognition
• Career opportunities
• Special features
• Advanced standing, recognition of prior learning, credit and articulation
• Program structure
• Program requirements and notes
• Enquiries
• Recommended enrolment patterns

Program summary

QTAC code: 016101
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BA/BBus
Degree type: undergraduate
Mode of study: on campus
Duration: 4 years full-time or equivalent part-time
Fee type 2009: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
CRICOS code: 057532A

New students: selecting courses for 2009

Program overview

The Bachelor of Arts/Bachelor of Business (Design and Marketing) gives you the opportunity to combine advanced skills in computer-based design with a major in marketing.

In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies, and to analyse buying patterns and market potential. An emphasis on relationship marketing recognises an emerging Australian trend, while a series of business foundation courses build your general business knowledge.

In the design portion of the program, you will have the choice of three streams of study—Graphic Design, e-Media Design or 3D Design. Each provides the creative, conceptual and technical skills for a well-rounded career base. You will also have the opportunity to develop a professional-quality portfolio of work.

You will earn two degrees in a shorter amount of time than if you were to study the programs separately, and will receive two testamurs (degree certificates) on completion.

Professional recognition

This program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.

Career opportunities

Depending on their area of specialisation, graduates may secure employment in:

• 3D design 
• advertising 
• animation 
• corporate communication 
• graphic design 
• information visualisation 
• interpretive design 
• market research
• marketing consultancy 
• multimedia design/development 
• packaging 
• project management 
• publishing 
• visual communication 
• web design/development

Special features

• combines business and marketing skills with advanced design expertise
• qualifies students to receive the Certificate in Market Research of the Australian Market Research and Social Research Society (AMSRS)
• earn two degrees in four years of full-time study

Program structure

Core courses

Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Faculty of Arts and Social Sciences courses

Introductory courses
4 required courses:
DES101 Visual Literacy: Design Principles and Practice
DES104 Visual Worlds: An Introduction to Arts and Design History
DES105 Introduction to Design
DES106 Typography

Advanced courses
Select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:

Graphic design:
DES211 Graphic Design A *
DES212 Graphic Design B *
DES213 Graphic Design C *
DES214 Graphic Design D *
DES215 Graphic Design E (internship/project) *
DES216 Graphic Design Portfolio *

e-Media:
DES221 e-Media A
DES222 e-Media B
DES223 e-Media C *
DES224 e-Media D *
DES225 e-Media E (internship/project) *
DES226 e-Media Portfolio *

3D design:
DES231 3D Design A
DES232 3D Design B
DES233 3D Design C *
DES234 3D Design D *
DES235 3D Design E (internship/project) *
DES236 3D Design Portfolio *

Faculty of Business courses

9 required courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Marketing Theory and Practice
BUS106 Introductory Accounting
BUS108 Introduction to ICT
BUS211 Strategic Management
BUS320 Corporate Governance and Social Responsibility

Advanced courses
7 required courses in Marketing:
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG301 Advanced Research Methods (Marketing)
MKG321 Marketing Research Project
CMN251 International Communication (which will be recognised as a component of the Marketing major in lieu of IBS310 International Marketing)

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program requirements and notes

1. No course may be counted towards more than one major or minor.
2. A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
3. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
4. Refer to the Academic Rules.
5. Refer to explanation of terms.
6. Refer to the recommended enrolment patterns.
7. Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.

How to apply

Apply for an undergraduate program.

Enquiries

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

* Subject to final approval

Back to top