- Program summary
- Program overview
- Admission requirements
- Program structure
- Program requirements
- Enquiries
Program summary
Award abbreviation: GCPR
Degree type: postgraduate coursework program
Mode of study: on campus
Duration: 1 semester minimum full time, two years maximum part-time
Fee type 2009: postgraduate coursework places, international fee-paying places
Total courses: 4
Commence: Semester 1 or Semester 2
Program code: AR513
CRICOS code: 065371B
Program overview
Public relations and information professionals require a broad set of communication skills and a flexible approach to their application in the workplace. Public relations specialists assist business, government and non-profit organisations to develop and maintain mutually beneficial relationships with clients, consumers, media, members, financial donors, employees and other stakeholders.
The Graduate Certificate in Public Relations offers students an opportunity to acquire skills and conceptual understandings in contemporary public relations. Interpersonal skills involving negotiation and the capacity to gain cooperation are an essential foundation for advanced technical and strategic skills in public relations. These include written and oral communication, the design and management of large-scale events, and an understanding of the media industries.
This program is designed for those who have already completed an undergraduate degree or its equivalent in an area different from public relations. It is intended to provide studies in public relations equivalent to those available within the higher levels of a Bachelor degree.
Completion of the Graduate Certificate in Public Relations will not give students accreditation with the Public Relations Institute of Australia (PRIA), however students will be given advice on pathways to gain PRIA recognition.
Admission requirements
A student entering the Graduate Certificate in Public Relations program will be required to hold a Bachelor degree from a recognised higher education institution in a discipline other than Public Relations. Entry by non-graduates who have extensive relevant industry experience may be considered on a case-by-case basis by the Dean, Faculty of Arts and Social Sciences.
Program structure
2 required courses:
CMN120 Introduction to Public Relations
CMN231 Communication Campaign Planning
Plus select 2 courses from:
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN218 media and Community Relations
CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
CMN235 News Writing: Print and Broadcast
CMN243 Production Workshop (Professional Communication) #
CMN248 Creative Advertising
CMN273 Internship/Research Project (Professional Communication) #
Program requirements
- Students are required to successfully complete 4 courses as specified in the Graduate Certificate in Public Relations program structure.
- Refer to the Academic Rules for further information.
- International students need to refer to the English language requirements. Only a full-time study option is available to international students.
How to apply
Apply for a postgraduate program.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
# Students are required to seek approval from the Faculty of Arts and Social Sciences prior to enrolling in this course.