Major

7 required courses:
BUS105 Marketing Theory and Practice
CMN120 Introduction to Public Relations
CMN216 Crisis and Issues Management
CMN231 Communication Campaign Planning
CMN251 International Communication
CMN243 Production Workshop (Professional Communication)
CMN273 Internship/Research Project (Professional Communication)
Plus select 1 course from:
CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
CMN248 Creative Advertising

Please note

1. Students are eligible to apply for the Public Relations major after the end of their second year of full-time study or equivalent. Preference is given to students enrolled in the Bachelor of Communication and coordinator permission is required to enrol in CMN243 and CMN273 .
2. Students not able to undertake a Public Relations major may be eligible for a Communication Studies major.

Minor

3 required courses:
CMN120 Introduction to Public Relations
Plus select 3 courses from:
CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
CMN248 Creative Advertising
CMN216 Crisis and Issues Management
CMN231 Communication Campaign Planning
CMN251 International Communication