Program Summary
Program Overview
Career Opportunities
Advanced Standing, Recognition of Prior Learning, Credit and Articulation
Program Structure
Program Requirements and Notes
Enquiries
Recommended Enrolment Patterns

Program Summary

QTAC Code: 016101
OP/Rank for 2006 Entry: New program (not previously offered)
Award Abbreviation: BA/BBus
Duration: 4 years full-time or equivalent part-time
Fee Type: Commonwealth supported places, domestic fee-paying places,
Total Units: 384
Recommended Prior Study: English and Maths
Commence: Semester 1 or Semester 2
CRICOS Code: Not applicable

NEW STUDENTS: Selecting courses for 2006

Program Overview

The Bachelor of Arts/Bachelor of Business (Design and Marketing) gives you the opportunity to combine advanced skills in computer-based art and design and multimedia with a major in marketing. In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies and analyse buying patterns and market potential.

In the design portion of the program, you will develop skills through practical and theoretical studies in graphic design, electronic media design (web and multimedia), digital publishing, visual communication and advertising. You have the opportunity to develop a professional-quality portfolio of work.

A minor from the Faculty of Arts and Social Sciences gives you the ability to explore other areas of interest and broaden the scope of your degree and career prospects.

Career Opportunities

Knowledge and skills acquired through the Bachelor of Arts/Bachelor of Business (Design and Marketing) are transferable across many sectors such as government, education, the arts, commerce, and industry. Depending on majors and minors chosen, opportunities may include advertising, corporate communication, graphic design, information visualisation, interpretive design, market research, marketing consultant, multimedia design and development, packaging, project management, publishing, visual communication, and web design.

Program Structure

Core Courses

Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Faculty of Arts and Social Sciences Courses

Introductory Course
ADN100 Introduction to Computer-Based Art and Design

Advanced Courses
ADN211 Computer-Based Art and Design: Graphics/Imaging A (Design and Process)
ADN212 Computer-Based Art and Design: Graphics/Imaging B (Design and Context)
ADN213 Computer-Based Art and Design: Graphics/Imaging C (Corporate Identity and Project Management)
ADN214 Computer-Based Art and Design: Graphics/Imaging D (Visual Identity and Exhibition Design)
ADN215 Computer-Based Art and Design: Electronic Media A (Interface Design)
ADN216 Computer-Based Art and Design: Electronic Media B (Multimedia Architecture and Navigation)
ADN217 Computer-Based Art and Design: Electronic Media C (Interactive Media Design)
ADN218 Computer-Based Art and Design: Electronic Media D (Digital Video and Sound)
ADN219 Computer-Based Art and Design (Professional Project)

Additional 5 Courses
Select either:

• A minor plus an elective:
  Select a minor (4 courses) from one of the following discipline areas in the Faculty of Arts and Social Sciences:
  - Australian and Cultural Studies
  - Communication Studies
  - Creative Writing
  - Environmental and Planning Studies
  - Historical Studies
  - Indonesian
  - Italian
  - Japanese
  - Politics and International Relations
  - Public Relations
  - Social and Community Studies
  - Sociology
  Plus select 1 elective course from the Faculty of Arts and Social Sciences (Note: It is recommended that students choose ADN110 Visual Design and Communication as an elective as the course provides a useful range of analytical skills to supplement the content of the advanced ADN courses.)

OR

• Art and Design minor plus electives:
  Select 1 course from:
  ADN110 Visual Design and Communication
  ADN112 Visualisation and the Digital Image
  Plus select 1 course from:
  ADN270 Industry Research Project
  ADN273 Computer-Based Art and Design: Electronic Media F (Vector Based Web Animation)
  Plus select 3 elective courses from the Faculty of Arts and Social Sciences.

Faculty of Business Courses

Foundation Courses
7 required courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Managing the Organisation
BUS105 Marketing Theory and Practice
BUS106 Introductory Accounting
BUS108 Introduction to Information and Communication Technology

Advanced Courses
IBS310 International Marketing
MGT320 Management Strategy
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Promotions Management
MKG221 Sport and Event Marketing
MKG301 Advanced Research Methods (Marketing)
MKG321 Marketing Research Project

Course Substitution: The GO (Global Opportunities) Program

As part of their USC program, students may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program Requirements and Notes

1. No course may be counted towards more than one major or minor.
2. A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
3. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
4. Refer to the Academic Rules.
5. Refer to Explanation of Terms.
6. Refer to the Recommended Enrolment Patterns.

Enquiries

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au