Program Summary
Program Overview
Career Opportunities
Advanced Standing, Recognition of Prior Learning, Credit and Articulation
Program Structure
Program Requirements and Notes
Enquiries
Recommended Enrolment Patterns

Program Summary

QTAC Code: 011141
OP/Rank for 2006 Entry: New program (not previously offered)
Award Abbreviation: BComn(PR)
Duration: 3 years full-time or equivalent part-time
Fee Type: Commonwealth supported places, domestic fee-paying places,
Total Units: 288
Recommended Prior Study: English
Commence: Semester 1 or Semester 2
CRICOS Code: Not applicable

NEW STUDENTS: Selecting courses for 2006

Program Overview

Public relations specialists assist business, government and non-profit organisations to develop and maintain mutually beneficial relationships with clients, consumers, media, financial donors, employees and other stakeholders. The Bachelor of Communication (Public Relations) provides you with the theoretical understanding and practical skills required to work as a public relations professional across a range of industries.

In addition to specialist public relations courses, you study courses designed to develop advanced communications skills, including marketing and creative writing. A minor in marketing is available as part of the program, or you may select a minor in another area of interest.

Career Opportunities

The Bachelor of Communication (Public Relations) may lead to opportunities in areas including advertising, corporate communication, marketing, public relations roles in business, government and non-profit organisations and tourism.

Program Structure

Core Courses

Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Introductory Courses

BUS105 Marketing Theory and Practice
CMN100 Critical Reasoning
CMN110 Australian Media Industries: Introduction to Communication Studies
Plus select 1 introductory Arts and Social Sciences course from an area of study other than Communication

Advanced Courses

9 required courses:
CMN212 Creative Event Management
CMN213 Editing for the Communications Professional
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN230 Business Communication
CMN231 Communication Campaign Planning
CMN250 Media Relations
MKG210 Consumer Behaviour
MKG220 Promotions Management
Plus select 3 courses from:
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN233 Non-Fiction Writing for the Small Screen
CMN235 News Writing: Print and Broadcast
CMN243 Production Workshop (Professional Communication)
CMN251 International Communication
CMN273 Internship/Research Project (Professional Communication)

Elective Courses

Select 6 elective courses. It is recommended that students utilise electives to complete an additional minor from one of the following areas:
Australian and Cultural Studies
Communication Studies
Counselling
Creative Writing
Environmental and Planning Studies
Historical Studies
Indonesian
Italian
Japanese
Marketing (Faculty of Business)
Politics and International Relations
Public Policy
Social and Community Studies
Sociology
Studies in Art and Design

Course Substitution: The GO (Global Opportunities) Program

As part of their USC program, students may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program Requirements and Notes

1. No more than 10 introductory level courses are to be completed, including Core Courses.
2. No courses may be counted towards more than one major or minor.
3. A maximum of 6 Business or Science, Health and Education courses (72 units) can be included. If students complete the Business courses MKG210 and MKG220 listed above, only 3 elective courses may be chosen from the faculties of Business or Science, Health and Education.
4. Electives may be used to complete an additional major or minor to supplement the required major.
5. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
6. Refer to the Academic Rules.
7. Refer to Explanation of Terms.
8. Refer to the Recommended Enrolment Patterns.

Enquiries

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259