Major
For a major in Public Relations, students must successfully
complete 8 courses:
5 required courses:
CMN212 Creative Event Management
CMN231 Communication Campaign Planning
CMN243 Production Workshop (Professional Communication)
CMN250 Media Relations
CMN273 Internship/Research Project (Professional Communication)
Plus - choose 1 course from:
CMN226
Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
Plus - choose 2 courses from:
CMN213 Editing
for the Communications Professional
CMN226 Advertising: Copy and Image
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN230 Business Communication
CMN233 Non-Fiction Writing for the Small Screen
CMN235 News Writing: Print and Broadcast
CMN251 International Communication
MKG210 Consumer Behaviour
MKG220 Promotions Management
Students enrolling in a Public Relations major require coordinator permission and enrolments are limited. Preference is given to students enrolled in BA(Comm) and entry into CMN241 , CMN242 , CMN243 , CMN271 , CMN272 and CMN273 is competitive and based on results in other courses in the major.
Students are eligible to enrol in the Public Relations major after the end of their second year of full-time study or equivalent.
Students not able to undertake a Public Relations major, may be eligible for a Communication Studies major.
Minor
For a minor in Public Relations, students must successfully
complete 4 courses:
3 required courses:
CMN212 Creative Event Management
CMN231 Communication Campaign Planning
CMN250 Media Relations
Plus - choose 1 course from:
CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
CMN251 International Communication