Bachelor of Public Relations | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Public Relations

Content curate, tell stories and connect with people.

Our public relations program is taught by industry professionals who know first-hand what it takes to have a highly successful career as a professional communicator within Australia and overseas.

Final intake for this program is Semester 1, 2017.

Study location
  • Sippy Downs
Refer to the program footnotes
CRICOS code
066299G
Commence
Semester 1 or Semester 2
Program length (full-time)
3 years
Semester tuition fee 2017
A$10,600
Estimated total tuition fee *
A$63,600
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 011141
Minimum selection threshold
OP - 18 Rank - 61
UniSC program code
AR346
Commence
Semester 1 or Semester 2
Duration
3 years full time or equivalent part time
Study mode
on campus
Recommended prior study
English
Fee type 2017
  • What will I pay?
Total courses
24
Total units
288

Our public relations program is taught by industry professionals who know first-hand what it takes to have a highly successful career as a professional communicator within Australia and overseas.

Our academic staff share insights based on their own professional experience excelling at social media, generating news stories, and organising events and campaigns for a range of clients from a multitude of industry sectors.

Tailor your study to your professional interest/s such as fashion, tourism, politics, public affairs, and not-for-profits. Develop and hone your skills in social media management, event organisation, crisis communication, event and campaign planning and social research.

This program develops professional communicators of an impeccable standard that are sought after by the public relations industry. In today’s rapidly changing technological environment, all professional fields require communication experts. The communication expertise gained in this program can be applied to any professional environment and will put students ahead of the game even if they choose another career path in the future.

The program is accredited by the Public Relations Institute of Australia (PRIA).

You’ll complete an internship in the PR industry in your final year of study. Your internship consists of 104 hours and gives you industry contacts and practical experience.

Complete a Work Integrated Learning course and team up with an external industry mentor to plan and deliver a public event for a local not-for-profit organisation. For example, a pop-up pet adoption day for the Sunshine Coast Animal Refuge that attracted more than 1000 people to the event. Students were responsible for delivering the entire event including the event concept, sponsorship, volunteers, media coverage and fundraising. Gaining practical experience such as this while at university is a unique and valuable opportunity for students.

This program helps you to gain industry experience and possibly secure a job before you graduate.

Career opportunitiesPublic Relations Institute Of Australia

Public Relations Consultant, Social Media Manager, Event Manager, Communication Manager, Corporate Affairs Manager, Media Liaison Officer,
Political Adviser, Crisis Communication Manager

Membership

Public Relations Institute of Australia

Program structure

Introductory courses (6)

CMN102 Property and Asset Management
CMN120 Property Research Project
COR109 Property Development and Project Management Processes

PLUS select 3 courses from:

CMN130 Statutory and Specialist Valuation
CMN140 International Development and Aid
INT140 Development Practice and Evaluation
SCS110 Governance, Engagement and Capacity Building

Advanced courses (12)

BUS320 Critical Social Theory: Power, Critique and Praxis
CMN213 International Human Rights, Peace and Conflict
CMN216 Education for International Development (Project)
CMN228 Economic Development and Sustainable Livelihoods
CMN231 Advanced Social Research
CMN243 International Development Project A
CMN251 International Development Project B
CMN252 Professional Practice of Psychology
CMN253 Ethical and Professional Issues In Psychology
CMN273 Group Research Project in Psychology A
CMN276 Advanced Statistics in Psychology
INT270 Advanced Theoretical Issues in Psychology

Elective courses (6)

Select 6 elective courses. Of these electives, 2 must be advanced level (200/300 coded) courses and 6 may be from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Program requirements and notes

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses, including the core course
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses)
  • Most courses are valued at 12 units unless otherwise specified
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • Refer to the Planning your study page to manage your progression
  • You may wish to use electives to complete an additional major or minor
  • Register your selected major(s) and/or minor(s)