Social Media - BIANKA | UniSC | University of the Sunshine Coast, Queensland, Australia

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Social Media - BIANKA

Digitally supercharge your business

The course is designed for entrepreneurs, managers, and business leaders. This can include business founders, executive level management, as well as frontline and mid-level managers. Participants should have at least three years of work experience. If you are currently working in a small-medium-sized business, or thinking of beginning your own entrepreneurial venture, or, if you are working in a supervisory role or have the ambition to move into management, this course will provide you with key skills and knowledge to digitally supercharge your enterprise.

Boost your business’ performance through:

  • enhancing the customer experience through digital innovation
  • using digital tools to amplify business value offering
  • understanding the digital environment and recognising its opportunities for your business
  • discovering the challenges and opportunities of the data explosion
  • exploring the security conundrum
  • understanding your digital assets
  • application of strategic digital leadership
  • how to promote the skills of continuous learning, experimentation, and improvisation
Module 1: The Cloud and the Customer

Topic 1: Rainmaking with the Digital Cloud

  • How to utilise cloud-based technology to enhance your business offering.

Topic 2: Creating rich, meaningful and valuable customer experiences

  • How to use digital tools and technologies to amplify your value offering.
Module 2: Exponential Data and the Security Conundrum

Topic 3: Exponential Data

  • The challenges and opportunities of the data explosion.

Topic 4: The Security Conundrum

  • A.I., hacking, espionage, and business continuity.
Module 3: Strategic Digital Leadership and Leveraging your Digital Assets

Topic 5: Understanding your digital assets

  • Digital asset lifecycle management techniques.

Topic 6: Strategic Digital Leadership

  • Promoting the skills of continuous learning, experimentation, and improvisation.

Sunshine Coast

TBA

Moreton Bay

TBA

Register your place

Choose one or two modules/days: $480 per day (GST exempt).

Register for the entire series (three modules/days): $1,200 (GST exempt).

The dates for this course are yet to be determined. Please register your interest by sending an email to devhub@usc.edu.au.

Meet the presenters

Anthony Grace
Dr Anthony Grace

Dr Anthony Grace is the Program Coordinator for the Bachelor of Business Digital Futures and a Lecturer in Business at USC. The key areas of his teaching and research are digital futures, franchising, entrepreneurship, and trust building strategies within the business environment.