Student Handbook, Semester 2, 2008: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 2 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 2, 2008: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 2

Recommended enrolment pattern for students commencing Semester 2, 2008

  • This full-time enrolment pattern is designed to comply with program requirements. Variations are possible but should only be considered in consultation with the program adviser.
  • Students with advanced standing from prior tertiary study should consult their program adviser for recommended enrolment.
  • For detailed program information, please refer to the program structure
  • Course offerings may change without notice. Consult the course schedule to confirm when courses are offered.
Semester 2, 2008

BUS105 Marketing Theory and Practice
CMN102 Communication Theory and Practice
Plus select 1 course from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Plus select 1 course from:
BUS101 Applied Research Methods
BUS106 Introductory Accounting
BUS108 Introduction to Information and Communication Technology

Semester 1, 2009

MKG210 Consumer Behaviour
CMN248 Creative Advertising
INT140 An Introduction to Australian Politics: The Makings of a Republic?
Plus select 1 course from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Semester 2, 2009

CMN213 Editing for the Communications Professional
Select 2 courses from:
BUS101 Applied Research Methods
BUS106 Introductory Accounting
BUS108 Introduction to Information and Communication Technology
Plus select 1 course from:
CMN211 Small Screen, Big Business: The Television Industry
CMN224 Advertising Campaigns
Or an elective from the Faculty of Arts and Social Sciences

Semester 1, 2010

CMN120 Introduction to Public Relations
CMN235 News Writing: Print and Broadcast
BUS104 Managing the Organisation
Plus select 1 course from:
BUS102 Economics for Business
BUS103 Business Law and Ethics

Semester 2, 2010

CMN231 Communication Campaign Planning
MKG220 Promotions Management
MKG221 Sport and Event Marketing
Plus select 1 course from:
CMN211 Small Screen, Big Business: The Television Industry
CMN218 Community and Media Relations
CMN224 Advertising Campaigns
CMN228 The Writer and the Law
CMN237 Writing for the Web
CMN240 Digital Photojournalism and Feature Writing
CMN247 Creative Writing for the Illustrated Book
CMN249 Advanced News Reporting
CMN251 International Communication
CMN260 Creative Writing B: Novel Ideas
Or an elective from the Faculty of Arts and Social Sciences

Semester 1, 2011

CMN216 Crisis and Issues Management
CMN226 Advertising: Copy and Image
IBS310 International Marketing
Plus select 1 course from:
BUS102 Economics for Business
BUS103 Business Law and Ethics

Semester 2, 2011

MGT320 Management Strategy
MKG321 Marketing Research Project
Plus select 1 course from:
CMN211 Small Screen, Big Business: The Television Industry
CMN218 Community and Media Relations
CMN224 Advertising Campaigns
CMN228 The Writer and the Law
CMN237 Writing for the Web
CMN240 Digital Photojournalism and Feature Writing
CMN247 Creative Writing for the Illustrated Book
CMN249 Advanced News Reporting
CMN251 International Communication
CMN260 Creative Writing B: Novel Ideas
Plus select 1 elective from the Faculty of Arts and Social Sciences

Semester 1, 2012

CMN243 Production Workshop (Professional Communication)
IBS310 International Marketing
MKG211 Services Marketing
Plus select 1 course from:
CMN214 Computer-Assisted Reporting
CMN227 News Rounds
CMN229 Media and Promotion: Tourism and Hospitality
CMN237 Writing for the Web
CMN238 Creative Writing D: Paperback Hero
CMN246 Creative Writing for Children and Young Adults
CMN256 Research into Australian Journalism
Or an elective from the Faculty of Arts and Social Sciences

Note

1. 10 advanced Communication courses must be completed, including CMN213 , CMN216 , CMN226 , CMN231 , CMN235 , CMN248 , CMN243 and either CMN229 or CMN251 .

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