Bachelor of Corporate and Public Affairs | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Corporate and Public Affairs

Program  summary

QTAC code: 011211
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: to be confirmed
Degree type: undergraduate
Mode of study: on campus
Duration: 3 years full-time or equivalent part-time
Fee type 2009: Commonwealth supported places, visiting non-award domestic places
Total units: 288
Recommended prior study: English
Commence: Semester 1, 2009
CRICOS code: 066297K

New students: selecting courses for 2009

Program overview

In a competitive world characterised by savvy consumers, complex public policy and an active media, the role of corporate and public affairs practitioners has become increasingly important in both the corporate and government sectors.

Professional communicators are responsible for managing the flow of information between an organisation, company or individual and its publics—consumers, investors, competitors and supporters. They operate within an exciting, fast-paced and often high-pressured environment, and require specialised skills in order to deliver the best possible outcomes.

Designed by industry professionals, the courses in the Bachelor of Corporate and Public Affairs* will help you to gain both a solid foundation in communication and public relations theory and practice, as well as understandings of the political and legal structures that underpin business and public policy spheres.

Understanding the issues is only part of the equation. Being skilled at developing and delivering the key messages that actually influence outcomes is also crucial, and USC’s well-established internship program enables you to test and refine your knowledge in a mentored workplace environment.

The program structure also allows you to select elective courses from a variety of Arts and Social Sciences areas, to broaden skills and career opportunities. For example, you could learn a foreign language to work in an international public affairs environment, or develop graphic design skills to deliver effective visual communication. Other areas of study are also available—refer to the program structure for more information.

Career opportunities

Graduates are employed in the public and private sectors as professional communicators working in:

  • corporate communication—internal/external
  • government/policy communication
  • non-profit organisations
  • marketing communications
  • issues/crisis management
  • lobbying
  • media relations

Special features

  • program taught by industry professionals
  • opportunities to undertake industry internships with public relations firms
  • unique degree program - the only one of its kind in Australia

Program structure

Core courses

Select 2 courses from:
COR109 Communication and Thought
COR110 Environment, Technology and Sustainability
COR111 Innovation, Creativity and Entrepreneurship

Introductory courses

6 required courses:
BUS105 Marketing Theory and Practice
CMN102 Communication Theory and Practice
CMN120 Introduction to Public Relations
INT140 An Introduction to Australian Politics: The Makings of a Republic
JST101 Justice and the Australian Legal System
JST102 Foundations of Criminology

Advanced courses

10 required courses:
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN218 Media and Community Relations
CMN231 Communication Campaign Planning
CMN243 Production Workshop (Professional Communication)
CMN251 International Communication
CMN273 Internship/Research Project (Professional Communication)
INT230 Making Public Policy in a Global Era
INT270 Politics and the Media
MKG210 Consumer Behaviour

Elective courses

Select 6 elective courses. It is recommended that students utilise electives to complete an additional minor from one of the following areas:

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program requirements and notes

  1. Refer to the Academic Rules.
  2. Refer to explanation of terms.
  3. Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
  4. International students need to refer to the English language requirements.
  5. Only a full-time study option is available to international students.

How to apply

Apply for an undergraduate program.

Enquiries 

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

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