Student Handbook, Semester 1, 2009: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 1, 2009: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 1

Recommended enrolment pattern for students commencing Semester 1, 2009

  • This full-time enrolment pattern is designed to comply with program requirements. Variations are possible but should only be considered in consultation with the program adviser.
  • Students with advanced standing from prior tertiary study should consult their program adviser for recommended enrolment.
  • For detailed program information, please refer to the program structure.
  • Course offerings may change without notice. Consult the course schedule to confirm when courses are offered.
Semester 1, 2009

BUS102 Economics for Business
BUS104 Management and Organisational Behaviour
CMN120 Introduction to Public Relations
INT140 An Introduction to Australian Politics: The Makings of a Republic?

Semester 2, 2009

BUS105 Marketing Theory and Practice
CMN102 Communication Theory and Practice
Plus select 1 course from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Plus select 1 course from:
CMN116 Introduction to Creative Writing
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising

Semester 1, 2010

CMN235 News Writing: Print and Broadcast
CMN248 Creative Advertising
MKG210 Consumer Behaviour
Plus select 1 course from:
CMN214 Computer-Assisted Reporting
CMN227 News Rounds
CMN229 Media and Promotion: Tourism and Hospitality
CMN237 Online Journalism
CMN238 Creative Writing D: Paperback Hero
CMN246 Creative Writing for Children and Young Adults

Semester 2, 2010

CMN213 Editing for the Communications Professional
CMN231 Communication Campaign Planning
Plus select 1 course from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Plus select 1 course from:
BUS101 Applied Research Methods
BUS106 Introductory Accounting
BUS108 Introduction to Information and Communication Technology

Semester 1, 2011

BUS103 Business Law and Ethics
CMN216 Crisis and Issues Management
CMN226 Advertising: Copy and Image
MKG211 Services Marketing

Semester 2, 2011

MKG220 Marketing Communication
MKG221 Sport and Event Marketing
Plus select 2 courses from:
BUS101 Applied Research Methods
BUS106 Introductory Accounting
BUS108 Introduction to Information and Communication Technology

Semester 1, 2012

BUS211 Strategic Management
CMN243 Production Workshop (Professional Communication )
MKG301 Advanced Research Methods (Marketing)
Plus select 1 elective course

Semester 2, 2012

BUS320 Corporate Governance and Social Responsibility
CMN251 International Communication
MKG321 Marketing Research Project
Plus select 1 courses from:
CMN218 Media and Community Relations
CMN224 Advertising Campaigns
CMN228 The Writer and the Law
CMN237 Online Journalism
CMN240 Digital Photojournalism and Feature Writing
CMN247 Creative Writing for the Illustrated Book
CMN260 Creative Writing B: Novel Ideas
CMN273 Internship/Research Project (Professional Communication)

Notes

  1. 10 advanced Communication courses must be completed, including  CMN213 , CMN216 , CMN226CMN231 , CMN235 , CMN248 , CMN251and either CMN229 or CMN218 .

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