Student Handbook, Semester 1, 2006: Bachelor of Arts/Bachelor of Business (Marketing Communication) - Commencing Semester 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 1, 2006: Bachelor of Arts/Bachelor of Business (Marketing Communication) - Commencing Semester 1

Recommended Enrolment Pattern for Students Commencing Semester 1, 2006

  • This full-time enrolment pattern is designed to comply with program requirements. Variations are possible but should only be considered in consultation with the Program Adviser.
  • Students with advanced standing from prior tertiary study should consult their Program Adviser for recommended enrolment.
  • For detailed program information, please refer to the Program Structure
  • Course offerings may change without notice. Consult the Course Schedule to confirm when courses are offered.
Semester 1, 2006

BUS104 Managing the Organisation
CMN110 Australian Media Industries
INT140 An Introduction to Australian Politics: The Makings of a Republic?
Plus select 1 course from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Semester 2, 2006

BUS105 Marketing Theory and Practice
CMN100 Critical Reasoning
Plus select 1 course from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Plus select 1 course from:
BUS106 Introductory Accounting or BUS107 Accounting for Non-Accountants
BUS108 Introduction to Information and Communication Technology

Semester 1, 2007

CMN235 News Writing: Print and Broadcast
CMN250 Media Relations
MKG210 Consumer Behaviour
Plus select 1 course from:
BUS102 Economics for Business
BUS103 Business Law and Ethics

Semester 2, 2007

Select 2 courses from: (refer to Note 1)
CMN211 Small Screen, Big Business: The Television Industry
CMN212 Creative Event Management
CMN213 Editing for the Communications Professional
CMN215 Creative Writing A: Structuring Narrative
CMN226 Advertising: Copy and Image
CMN228 The Writer and the Law
CMN230 Business Communication
CMN231 Communication Campaign Planning
CMN245 Creative Writing C: Writing for Children and Young Adults
CMN251 International Communication
CMN260 Creative Writing B: Novel Ideas
Plus select 2 courses from:
BUS101 Applied Research Methods
BUS106 Introductory Accounting or BUS107 Accounting for Non-Accountants
BUS108 Introduction to Information and Communication Technology

Semester 1, 2008

MKG211 Services Marketing
Plus select 1 course from:
BUS102 Economics for Business
BUS103 Business Law and Ethics
Plus select 2 courses from:
CMN213 Editing for the Communications Professional
CMN215 Creative Writing A: Structuring Narrative
CMN224 Advertising Campaigns
CMN229 Media and Promotion: Tourism and Hospitality
CMN230 Business Communication
CMN233 Non-Fiction Writing for the Small Screen
CMN235 News Writing: Print and Broadcast
CMN238 Creative Writing D: Paperback Hero

Semester 2, 2008

MKG220 Promotions Management
MKG221 Sport and Event Marketing
Plus select 2 courses from:
CMN211 Small Screen, Big Business: The Television Industry
CMN212 Creative Event Management
CMN213 Editing for the Communications Professional
CMN215 Creative Writing A: Structuring Narrative
CMN226 Advertising: Copy and Image
CMN228 The Writer and the Law
CMN230 Business Communication
CMN231 Communication Campaign Planning
CMN245 Creative Writing C: Writing for Children and Young Adults
CMN251 International Communication
CMN260 Creative Writing B: Novel Ideas

Semester 1, 2009

IBS310 International Marketing
MKG310 Advanced Research Methods (Marketing)
Plus select 1 course from:
CMN213 Editing for the Communications Professional
CMN215 Creative Writing A: Structuring Narrative
CMN224 Advertising Campaigns
CMN229 Media and Promotion: Tourism and Hospitality
CMN230 Business Communication
CMN233 Non-Fiction Writing for the Small Screen
CMN235 News Writing: Print and Broadcast
CMN238 Creative Writing D: Paperback Hero
Plus select 1 elective from the Faculty of Arts and Social Sciences

Semester 2, 2009

MGT320 Management Strategy
MKG321 Marketing Research Project
Plus select 1 course from:
CMN211 Small Screen, Big Business: The Television Industry
CMN212 Creative Event Management
CMN213 Editing for the Communications Professional
CMN215 Creative Writing A: Structuring Narrative
CMN226 Advertising: Copy and Image
CMN228 The Writer and the Law
CMN230 Business Communication
CMN231 Communication Campaign Planning
CMN245 Creative Writing C: Writing for Children and Young Adults
CMN251 International Communication
CMN260 Creative Writing B: Novel Ideas
Plus select 1 elective from the Faculty of Arts and Social Sciences

Notes
  1. 10 advanced Communication courses must be completed, including CMN212 , CMN213 , CMN226 , CMN230 , CMN231 , CMN235 , CMN250 and either CMN229 or CMN251 .